Alternatively, we can collectively "fight back" by not using Google and teaching others around us to do so as well. There are plenty of decent [1] and great (better) alternatives, where you're not the product [2]!

[1]: https://alternativeto.net/software/google-search/?license=fr...

[2]: https://alternativeto.net/software/google-search/?license=co...

> Websites will die on the vine if LLMs intermediate all the content.

The current zeitgeist of them will, but I think not all.

My first website (GeoCities) was either before Google existed or very close to it. Connected to people via WebRings and directory listings. More recently, RSS feeds.

Or maybe we'll go back to creating websites for fun/passion instead of money.

That sounds like absolute hell

LLM agent is the new browser.

We had internet before we had browsers, then the browser took over as the main method of consuming the internet. It has a lot of problems and e.g. mobile apps are trying to fill the void, but they have their own problems. Next stage is the personal assistant agent, which will be the single entry point to the internet.

Here is what I think the future web may look like:

   1) Sites will have mcp / APIs for LLMs. So that when I ask my AI Agent du jour. It can call any of the sites where I have subscriptions for information. 
   2) Sites that are passion projects will be harvested by our LLM overlords.
   3) Sites that people don't type into their web browser and need ad revenue will die.
   4) SEO will finally die.

No, they will not. And that's because:

* A large fraction of people are realizing that some search engines are soft-censoring, already; * Another fraction of people will not accept AI agent slop as a replacement for website search; * Another fraction of users will get annoyed/tired with not getting directed anywhere; * Another fraction of users does not rely on AI-focused/AI-exclusive search engine.

Between the lot of those, the non-Google-covered Internet has, and will, live on. Yes, with _less_ traffic - nto _no_ traffic.

Or more likely move towards substack or newsletters where the pitch is - Don’t let the LLM chose the output for you, go directly to our Substack/newsletter instead.

This will happen especially with things like conspiracy theories because the choice might be to pollute the output or share the general consensus. Like searches for Apollo landing conspiracy theories can either chose to present “alternate facts” so that people can “do their own research” and conclude it is fake or LLM auto corrects to “Apollo landing happened”.