And then there's the uncertainty, will the AI "wars" be some winner-takes-all situation? Will the smaller labs eventually be acquired by the bigger ones, will they simply wash away if there's a crash?
I don't know. If you can land some exceptional gig at the big firms, maybe the financials are good enough to not start your own lab. Minimizing risk, and all that.
EDIT: Assuming such a startup would focus on frontier models.