As for subscription/token costs, even with increases they’re not even remotely covering costs. If people actually paid what it cost for these companies to even break even, nobody would be using these tools. They simply aren’t that consistently useful despite all the grand claims. They can be useful and in some areas they are very useful, but nobody is going to spend thousands of dollars a month to have something rewrite their emails regularly. And it’s not like these companies are trying to target one industry. They want to target everyone.