> difficult to see the Mars announcement as anything but hype
Oh yeah, the announcement is hype. But there is actual work underneath it making real progress in science and engineering that moves us closer to Mars. Some of that, moreover, is work that has limited appeal outside a Martian context.
The real thing is that the moon is a better stepping stone, but Bezos already claimed it so Musk had to out do him, which is why he's shooting for Mars.
> the moon is a better stepping stone, but Bezos already claimed it so Musk had to out do him, which is why he's shooting for Mars
They were contemporaenous. Musk was trying to send stuff to Mars in 2001 [1]. Bezos started Blue Origin in 2000 before any Moon goals had been made concrete or public. I wouldn't say either of their goals really referenced each other until after the financial crisis (that is, after they were both comfortably billionaires with launch-vehicle programs).