If some guy decides to spend a bunch of money bringing AI tools into the company things might get very uncomfortable for him if they're seeing zero return on that investment. He's sure not going to get recognition and a massive bonus for it. If on the other hand, he can put some numbers in a spreadsheet or powerpoint showing that employees are using AI all the time and profits are up again this quarter, maybe he can take some credit for that or at least keep his boss or the company's shareholders from questioning the wisdom of dumping so much cash into those AI products.