Edit: I think it may have been from Capers Jones's _Programming Productivity_[1]. Published in 1986, based on research covering the prior 30 years(!) or so. We have known that bad incentives specifically distort the performance of programming teams for a long time.
1 - https://archive.org/details/programmingprodu0000jone/page/n1...
Things that rhyme with this have indeed been happening at the biggest names.