For personal use - Obsidian + AI (claude code / codex) + self-authored plugins is the best AI experience available. Folks like Karpathy have been writing a bit about LLM-powered wikis and context management. That seems to be causing a big wave of interest at the moment.
What I see from our business customers is all about AI in a collaborative context. The more advanced customers are typically developing an in-house plugin for their agent so they can make setup really easy, centralize token tracking, and aggregate learnings (while respecting employee privacy/customization). We also see strong interest in the privacy/security aspect from red teams (trying to track the huge influx of vulnerabilities).
IMO the practices for using Obsidian effectively in a work environment are under-represented on YT and in tutorials (we have done some light consulting in this area).
(I'm the developer of Relay / https://relay.md )