He works his ass off. You obviously can't spot a bear trap :-) The lower range of $GME the past couple of years is nowhere near where the shorts are going to have to buy-in.
If diluting your stock is a magical infinite money glitch, why doesn't Cohen just buy Nvidia? Heck, I think GOOG is now the most valuable, why not both? Throw TSLA in while you are at it and AMZN, I am sure there is some synergistic potential.
It's a literal cult. They have to believe there's some magic future where they magically end up controlling the world still, because otherwise they've been pumped for money they couldn't even afford.