Yeah I don't know if there is such a thing as good advice in this regard, except the stuff that everyone is saying.
I guess "build something you want", the Temu-bought knockoff of the previous advice. It's not quite as bad advice as it sounds, as it's at least some validation of an idea, and much easier than playing 17D chess trying to predict the zeitgeist.
The luck surface area[1] also isn't quite as talked about as it should, but a good mental model if you're seeking serendipitous life-changing outcomes that I can get behind.
[1] https://www.codusoperandi.com/posts/increasing-your-luck-sur...