Really good piece about the growing impact of AI writing online.
I particularly liked this definition of the "Zombie Internet", as distinct from the Dead Internet which is just bots talking to each other.
> I called it the Zombie Internet because the truth is that large parts of the internet are not just bots talking to bots or bots talking to people. It’s people talking to bots, people talking to people, people creating “AI agents” and then instructing them to interact with people. It’s people using AI talking to people who are not using AI, and it’s people using AI talking to other people who are using AI. It’s influencer hustlebros who are teaching each other how to make AI influencers and have spun up automated YouTube channels and blogs and social media accounts that are spamming the internet for the sole purpose of making money. It is whatever the fuck “Moltbook” is and whatever the fuck X and LinkedIn have become. It’s AI summaries of real books being sold as the book itself and inspirational Reddit posts and comment threads in which people give heartfelt advice to some account that’s actually being run by a marketing firm. [...]
