No thats different.

Consultant you pay to come to your company. Forward Deployed Engineers are payed by the other company to push you spending money at their company.

These are much worse. You can generally fire consultants. These people are from OpenAI. Good luck ever cancelling or reducing your OpenAI contracts when they have people inside your organization. Have fun trying to even discuss it as these people will no doubt insert themselves into every meeting and watercooler discussion involving the contracts they are are paid to protect.