You can make variations on this for a wide spectrum of rate limiting behaviors.
But also I agree with xinayder's comment-- the anticompetative, anti-privacy, invasive surveillance is unacceptable. There is a lot of risks with ZKP's that we just make the poison a little less bitter with the end result being more harm to humanity.
I think ZKP systems are intellectually interesting and their lack of use helps make it more clear that the surveillance is really the point of these schemes, not security because most of the security (or more of it) could be achieved without most of the surveillance.
But allowing the apple google duoopoly to control who can read online is wrong even if they did it in a way that better preserved privacy.
And because I can't believe no one else in the thread has linked to it: https://www.gnu.org/philosophy/right-to-read.html