I'm reading this as a suggestion that the reproducible builds effort was an ineffective deterrent.
However, note that your observation could also be explained by the opposite: the reproducible builds effort was an effective deterrent, so nobody bothered with attempts.
> And it just ups the the contribution barrier to Debian higher
Until yesterday, the package just got flagged in the tracker, and you could either ignore it, or fix it yourself, or the kind people behind the reproducible builds effort supplied a patch themselves.
Now, you can no longer ignore it. But fixes are often trivial. Use a (stable) timestamp provided by the build, seed RNGs with some constant (instead of eg: time), etc. These are best practices anyway.