Basically coding, explaining, and owning the whole stack from the DB schema to the CSS. In 2005 that meant a client wanted a website but it needed to be driven with live data from a database, with a custom back-end they would use to update it, something that wordpress wouldn't be able to do easily. Or they wanted a data-driven Java or Flash applet embedded, dynamic resizing, or "mobile-friendly" circa 2008. I had worked for a company in 1999 making websites, split between designers (like me) whose job was to make Photoshop comps with rollover layers and split them up into tables, and the "webmonkeys" who got paid more to take that and mess with the javascript in Dreamweaver. The guys who knew how to tie that into Coldfusion or something made the most. Primitive HTML and PHP and inline javascript and mysql. I just figured out how to do all of it together. Then, web apps, multiplayer games front/back, and starting to get into logistics software. Typical gig from 2005-2010 was 9-12 months, single project stuff, hourly and freelance.

What I realized was that knowing what my software did, being able to explain every part of it and being able to rewrite it from scratch if necessary, was much more valuable than just delivering it. The powers that be who run companies are looking for communication, so they understand what they're getting, someone who can speak the same language as them and materialize it into code that works. LLMs are a decent imitation of that, but they're fatally flawed, because they never understand a whole stack.