The carousel also had a political component: you can have every exec's pet project above the fold on the start page. Users develop banner blindness and scroll past without noticing. In an odd way everybody wins.

> The real irony is that building something genuinely simple, something that loads instantly and says exactly what it needs to say and nothing more, is often harder than bolting on a chatbot. But that's invisible work. Nobody sees the restraint.

This applies to almost anything. Sadly.