The EU seems to have a different take. As I understand it, regulations are much more malleable in Europe. When problems arise, regulations are put in place. When regulations are problems... it takes a lot longer to remove them, but can still happen eventually. Nothing like the USian deadlock system.
And when they do write them, it's always about general principles. The GDPR doesn't speak of cookie consent banners, instead it speaks of personal data and data controllers and data processors and the reasons you may control or process personal data, one of which is consent, so of course the industry made it as obnoxious as possible.
There are probably places that are doing even better than Europe.