As someone else here said, software, for the most part, is a deeply unserious industry. The stakes are so comparatively low and the consequences less obvious that it’s a lot easier for companies like intuit to maintain their supremacy simply by being entrenched, having strong sales teams, and the hearts & minds of non-technical managers.
In recent times it seems Boeing has been flirting with enshitification and half-assery but critics are not quiet and not falling on deaf ears