Or is it more young men vs the establishment where the establishment wins the vast majority of the time but occasionally a young dude makes the right longshot bet?
Seems like the latter - except that not only describes how people perceive gambling, but the entire economy considering startups, silicon valley, the current crop of tech billionaires and how they made their fortunes, etc.
So, why not gamble on crypto, NFTs, or prediction markets? Might as well go for the longshots since everything is a longshot anyway
In Australia, it is also not just in app/browser ads either. Gambling promotion is very normalised and entrenched.
The major sports on news and sports shows have the odds showing who is likely to win. Some sports analysis shows (especially on pay TV) even go as far as providing overs/unders for line betting or "possibly wins" from multi-bets (bet $100 and you can win $123,000 with this combination).
Around the sports grounds - all covered in ads. The scoreboards have odds. The team and competition mobile apps all have odds. Even commentary on the radio has ads inserted regularly during a call: "Player A runs up and kicks a goal, and they are now level with 10 points on the Elon-Musk SpaceX Scoreboard. An amazing goal, it's a candidate for the Anthropic goal of the week." During quarter/half breaks, they give more options to bet on. Due to this, I prefer mostly to listen to commentary on public broadcasters as they are not allowed to contain ads at all. I find commercial radio trying to insert brand names every second sentence rather than providing expert analysis.
Similar to loot boxes for teens. It's building up habits for future gambling addictions. Mostly FPS games - that are prominently targeted at teenage boys.
I think a lot of gambling related material is targeted at the ages below legal gambling age with the specific purpose to get people to start gambling from legal age, however that would be hidden of course. Similarly no one becomes an alcoholic or smoking addict overnight the day they become of legal age for that substance, there is a buildup period.
Gambling addiction is way more damaging the younger you get in touch with it.
And as much as I hate that this is what is happening, I feel like that's what I'm going to end up being forced to try after 15+ years in working software development jobs, given how badly the companies want to replace us with LLMs. Hasn't gotten to that point yet but I'm shocked every day we're not laid off.
It is about how those men want to feel.
