Microsoft actually does a fairly good job with this. Here's a part of a talk that goes over a single feature in PowerPoint (a slide animation that morphs the contents of one slide into a different slide) and demonstrates how this feature interacts with the enormous existing PowerPoint feature set in interesting ways. https://youtu.be/_3loq22TxSc?t=1409 It's obviously a stupid gimmicky feature but whatever team Microsoft put on it were clearly overachievers.