We could have a conversation about that. Or rather, I could have a conversation about it with someone intelligent, who can actually appreciate nuance and detail. You've got some sort of mental caricature of mustache-twirling billionaires, where everything is "profit".
It's pretty clear that Meta wasn't about profit, given that no amount of "sunk cost" could explain what happened. That had more to do with self-aggrandizement and his belief that he was some sort of digital messiah that would get to usher humanity into another world.