I may be dense but I’ve reread the article several times trying to understand exactly how this jab was supposed to work against its target. Was it the mere physical juxtaposition and contrast of tone and appearance? I feel like some clever wordplay must have been involved (such as the lines of Swift’s epitaph running into Marsh’s and changing their meaning) … otherwise it doesn’t seem terribly clever? But Swift was terribly clever in general, so I must be missing something.
Swift intentionally placed his stark and brief epitaph directly beside the gaudy and verbose monument of Marsh. This physical and rhetorical contrast eternally exposed the pompous vanity of his rival.