Wasn't memory one of the key indicators looked at?
> The analysis and measurements on hardware indicate no strong reason to prefer C over Rust for microcontroller firmware on the basis of memory footprint or execution speed.
I admit I have not carefully read the paper, and am collating info from comments here, so I may be fully mistaken. The word "strong" also allows for much interpretation, that I'm not a priori critical of, but am skeptical of.