Is a greed/not greed scale really useful to discuss company behaviors ?
I wanted to say I get what you mean, but even thinking about the company I root for the most, I can't think of a point where they're not driven by their desire to make a lot more money.
If your point is that there's good and bad ways to seek money, I'm not sure it's properly encompassed by "greed", which I interpret as the intensity of a desire, not its nature or validity.
To you "greed" might mean something else, but is it properly conveyed ?