That's a naive way of thinking. You're saying "oh, they are thieves in this way, but they surely wouldn't be thieves in this other way!"
If you have no problems shitting on tens of thousands of authors of books, you don't have problems shitting on your customers as well (which they have proved again and again, see https://en.wikipedia.org/wiki/Facebook–Cambridge_Analytica_d...)
Let's just say I wholeheartedly disagree with your viewpoint and leave it there :)