I have used Noctua fans in computers where they worked for a decade or so, even 24x7, until an upgrade or replacement of the computer was required by other reasons than because of the fans.
I have also had many problems caused by cheaper fans.
So now I always prefer to use rather expensive fans and power supplies, from brands with which I have accumulated many years of experience, for peace of mind.
Perhaps other brands of fans that nowadays give similar results in benchmarks also have similar reliability, but I am not willing to bet on it.