Oh it's way worse than people realize. The monthly vs api keys is a huge issue for them. They will have to end monthly subscription plans. You can pay $20 a month and use $10k in api tokens. They are in all out panic trying to fix this. But yes, the house of cards is ending.

The company ending part is when they have to cut the $20 a month plan and take things away. They are creating a massive group of coders that can't code - soon to have no way to code. This cohort will rampage through all social forums.