This is a design patent, meaning that Apple has protection for this specific animation and not page-turn animations in general. Note that many of the references cited (a good one is the O'Reilly article from 2004) depict page-turn animations, but differ from this specific one.
To me, this patent fails both. Its not novel, as substantially similar (legal term) has existed before in animated film. Its neither non-obvious for all items, ie, its a obvious way to illustrate a turning of a page for any application that want to illustrate a turning of a page.
And your second point about obvious is flawed. Everything is obvious when you know the correct answer. For instance, a wheel is so obvious that a very young child could rationalize its creation and use. Because it's obvious once seen. But if it's so obvious, why did it take us 245,000 year or so to invent the wheel? Microsoft has been touting the tablet for ten years. Why didn't they create it, if it's so obvious.
I think all patents need to go away, I think they cripple innovation and make it impossible to create something new if you're not a giant corporation. But in so long as we're stuck with these laws, then every company has to try to patent everything it can so it doesn't get sued.
Flagged.
Now, I would agree with you that the NY Times article does exaggerate the impact of this patent. Apple has not patented the page turn, instead they have patented a particular realistic way of showing turning pages. In theory, Amazon could implement a page turn style where someone grabs the top corner of the page instead of the bottom and get around this patent.
it's a blog, so there is usually more leeway to call out issues like this, and not have to be a heavily researched, or balanced piece of writing.
Are books ugly?
Digital books can be more than simply text on a screen as well; I noticed in a recent Amazon title that passages which were frequently highlighted by other users were set differently (I think it was a highlight as well; I can't remember the title I saw it in). Never mind the privacy concerns; it's the morphing of a medium.
On the other hand, applying the skeuomorphs of such a thing cheapens it. It's a mask, trying to hide its nature. For me, it's almost an uncanny valley feel. And I think the best design is that which unleashes full intuitiveness: if I had never seen a book, why would I expect this animation to be there when reading an e-book? It's superfluous to the nature of the media.
Even the page turning itself is superfluous to the media. Its purpose is to add pauses to the interaction. You lose part of that experience when there is no longer a physical page.
The article also mentions the Apple Store's glass stairs and the iPhone packaging patents as if they are something ridiculous, when in reality both were very innovative (the stairs are still an unmatched engineering feat). The iPhone packaging went on to be imitated by everyone, right now I'm sitting beside an Asus laptop packaging that looks exactly like the iPad's.
What in the world are you talking about? It's stairs, made of glass, typical in high-end civic and commercial buildings the world over. So common are glass stairs that they have to be pointed out to be noticed.
Here's the patent if anybody is remotely interested in reading about commonplace construction materials http://pdf.ifoman.com.s3.amazonaws.com/staircase_page_patent...
[1] http://www.macrumors.com/2012/02/29/stunning-photo-of-glass-...
[2] http://www.eckersleyocallaghan.com/projects/project/apple-sh...
Wikipedia seems to think that design patents must be both (http://en.wikipedia.org/wiki/Design_patent#cite_note-8). Is it wrong?
There seems to be some sort of meme here that, for some reason, design patents are completely above criticism. I don't understand how anyone can reasonably think that.
Did you read the link you pointed to? It says this Article establishes yet another basis for policy makers to free design patent standards from the unworkable and inappropriate nonobviousness requirement. If I sell a computer that is just a small completely clean white cube, which no one else does, is it an obvious design?
So hoping they'll recognize, learn and appreciate the difference between a utility and a design patent seems a bit optimistic.
Both has requirements that must be fulfilled. non-novel and obvious design can not, should not, would not if the patent system worked, be granted as a design patent.
Companies are using similar abuses of both patent systems.
So... Apple doesn't own page turning, or animating the turning of a page, just this specific implementation of it in this context. Which, for the record is something they did invent. Nobody else in the market was using a page turn animation, and it's the first thing people show off about iBooks.
Yeah I'm just not feeling the outrage. I am getting more and more sick of this "Damn you patent system & Apple!" bullshit though.
Have you seen the Classics app for the iPhone? It appeared before iBooks and it had page turning. Apple even copied the bookshelf from them.
It's no bullshit, the system is being abused. Silly and obvious things like a specific implementation of pagination in ebooks are being patented by a company who wants to go "thermonuclear" with its competitors. And many act like it's OK. Why? Because it's Apple? They didn't innovate at all with iBooks.
Nope, neither did anyone else. I was talking about major e-book competitors, not every reading app ever made regardless of popularity.
> Apple even copied the bookshelf from them.
That's funny because if you ask the Delicious Library folks, they would say it was copied from them. Just goes to show that the concept of a digital bookshelf looking like a real bookshelf is a good one.
> Silly and obvious things
First of all, the best ideas are obvious once someone has thought of them. Of course we all want a minimal tablet, right? Well that's news to Microsoft who was letting 3rd parties sell Windows tablets for a decade. Not one of those tablets was minimal or boasted a clean design.
Then Apple comes along and does it, everyone ridicules them, it sells like crazy. Now, suddenly it's obvious. As someone who has stood by them, it's hard to really give a shit that Apple is getting the patents they filed for.
I find it much more bothersome that the rest of the tech industry gets to use Jony Ive as their hardware designer than Apple being afforded some small protection from what is slowly becoming an industry of clones.
> And many act like it's OK. Why?
Because they filed and were granted the patent. Where is the patent from the Classics team? Exactly. If you aren't going to even participate in the system, don't be surprised when things don't go your way.
http://www.theregister.co.uk/2012/11/13/apple_page_turn_desi...
"This massively complex concept required three inventors to craft it: Elizabeth Caroline Cranfill, Mikio Inose, and Stephen Lemay."
Yes, shame on them. They filed for a patent on a trivial animation, at a time when it was well-known the system was being abused.
edit: It was Microsoft: http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sec...