If people refuse to pay, refuse to view ads, and are happy to let the suckers like you (and me) carry the cost, then no one should be complaining about the impenetrable giants who reign over us. The internet can reap what it sowed. I'm burning 3GB a month loading ads on my phone so others can view ad free? Maybe I should petition the IRS to let me write it off as a charitable donation.
The story of Vid.me is excellent here, because they were actually on track to dethrone youtube. The hype was real and they genuinely were getting positive traction. Did youtube fight back? Did google sound the alarm? Was there any effort to keep creators on yt? No, no, and no. Why?
Because Google knew Vid.me would run out of runway, and that at heart, the users were just there for the free lunch. Vid.me went bankrupt and never made even a dollar from their "fans".