GEO (Generative Engine Optimisation) is the one most
businesses are missing. Traditional SEO gets you ranked
on Google. But when someone asks ChatGPT or Perplexity
"best [your category] in [your city]" — that's a completely
different signal.
Most businesses assume their SEO covers this. It doesn't.
We checked — average AI visibility score across businesses
is under 25/100. Even well-established ones score 0.
The trend is: whoever figures out AI visibility first in
their local/niche category will have a compounding advantage
that's very hard to catch up to.
