They turned this into "search".
Every brand or product has to competitively bid for its own identity in a monopoly competitive bidding market.
It's downright evil.
Look at Google's AI rivals having to spend hundreds of millions just so customers can find them. Google Anthropic or OpenAI and see what you get.
The next admin needs to break Google up horizontally (not vertically) into competing browsers, clouds, and search products. They all need to fight. Healthy capitalism is fiercely competitive. Not whatever this invasive species that preys on everything else is.
They also need to make it illegal to place ads for registered trademarks. The EU should get in on that too.