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0 pointssatvikpendem14d ago0 comments

It is trivial to find them online, just search the company name and then "ads". I assume you don't go on TikTok or Instagram or if you do you aren't part of the target market to be served these ads.

https://www.facebook.com/ads/library/?active_status=all&ad_t...

https://adlibrary.com/brands/gymshark

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cwnyth14d ago

The fact that they have online ads does not mean that they became big because of them. That's that the original claim was.

satvikpendemOP14d ago

Sure, but in this case they did, they are well known case studies in the world of direct to consumer marketing.

(PDF warning) https://www.researchgate.net/profile/Thomas-Arsenis-2/public...

cwnyth14d ago

The paper says that influencer marketing was new in Gymshark's case. It doesn't claim that this works repeatedly. Was it lightning in a bottle, i.e. Gymshark got lucky because it was early, or is it a consistently smart strategy?

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cwnyth14d ago

The fact that they have online ads does not mean that they became big because of them. That's that the original claim was.

satvikpendemOP14d ago

Sure, but in this case they did, they are well known case studies in the world of direct to consumer marketing.

(PDF warning) https://www.researchgate.net/profile/Thomas-Arsenis-2/public...

cwnyth14d ago

2 more replies

j / k navigate · click thread line to collapse