> Ultimately the shareholders want to see the money.

Seems like we're saying the same thing?

> All this incremental spend on tokens shows up in the financials positively or it doesn't.

Right, and we're talking about the staff failing to spend the incremental tokens at all, thus failing to discover whether or not they'll show up positively. I'm just saying, investors are probably going to decide to roll the dice on a complete staffing rebuild rather than try to wait for the existing corporate culture to adapt because they're going to get fomo. Arguably it's already happening.