What they mean is that the cost per bit both capex and opex/power is worse for 10G than 25G for a while now as long as you talk about new hardware.
We're at the point where 25GBaud PAM4 is being replaced by 50GBaud PAM4.
That's 50 to 100 Gbit/s.
But iirc the use of PAM4 for the faster ones than "only" 25Gbit/s lanes is a hindrance to managing bottom-barrel price-per-bit.
PCIe 3 was 8, PCIe4 was 16, and PCIe 5 is 32 GBaud with a line code basically like the 10+ Gbit/s Ethernet links (well, it's 66b/64b for Eth and 130b/128b for PCIe).