Social media wasn't social in 2010 either.
1. They let non-uni students on there. Suddenly my crazy aunt was sending me a friend request and they had no option for "be polite but I don't want to have anything to do with her". That diluted the amount of stuff I wanted to see.
2. They allowed sharing posts. This just gradually turned it into shit Reddit.
It also purchased whatsapp
- most posts I saw on Facebook were from my friends
- Instagram was full of photos from my friends
- on Twitter I mostly saw tweets from people I knew in person or open source contributors I followed
Then my Facebook feed started having more and more „suggestions” then pages and groups, more brands than people. Instagram started showing me influencers and over time moved from photos to videos to counter TikTok. Twitter also started showing algorithmic feeds with more and more „suggested” people rather than those I followed. I stopped replying, commenting, eventually posting, social media turned into consumption-heavy media