Edgy is fine, until you want to make a gift to your mother in law.
I'm confused. Does that mean that the preorder version is a one-time purchase to use it forever, or are you merely preordering one month's service?
Still I wish them the best of success and I hope this changes lives in a big way like I know it has the potential to do.
Personally, I know I'm always late, usually because I'll be in the middle of hacking something, lose track of time, and be tardy, so I just self gifted the app. There should probably be two clear ways to back this app though, either by gifting it to someone, or just backing it yourself.
You can sell the app 1x with the service bundled in it, launch this as a website service that the apple app store just happens to have a client for (that has no way to take payment), or you can sell consumable credits the user can use in a pre-paid phone esque way to use the service, or lastly you can have a non-automatic way to do a subscription called a "non-renewing subscription" in which the person has to click every month to pay you.
I think you folks have some thinkin about how you're going to do this. Email me in my profile if you'd like to chat about this a bit, I do this for a living and have fought with apple about subscriptions for years for many clients
Am I the only one who assumed this was all about procreation in a timely and organised manner?
Sorry, I think this money is going to end up having to be given back to people as Apple won't let you do this.
I like what you did with the social proof (testimonials) as well.
Who's your ideal user?