Ham radios don't just appear, someone has to buy them, buying one without getting a proper licence is just stupid.... but many (especially americans) do so. There is GMRS, there is FRS, people could take those radios, try them out when not in an emergency, but nope... everyone wants that uv-5r for some reason.
Every one of those preppers should get licenced first, go to some hiking trail, some remote..ish pota park and try to do an unspotter POTA activation there... and after failing horribly, they'll rethink their emergency communications. Somehow even licenced hams (about which I assume none actually tried doing an unspotted pota from some hiking trail) support and spread the "just buy a baofeng for emergencies". In reality... they're useless in most cases. If you're somewhere remote, no one will hear you anyway, and if you're stuck at home, having something like a starlink will actually help you reach someone, much better than a radio, especially a handheld 2m/70cm one. You might get some good but useless DX with an HF one, but you won't be setting up an NVIS antenna in a snow storm.
But hey... try explaining that to preppers.
If someone had a heart attack, somewhere remote enough, that there is no cell signal, using a GMRS radio will have the same effect and range than a ham radio (i'm talking about 5W HTs here). Using something like a garmin inreach would actually get them help, but still, preppers want their baofengs, and for some reason don't want the *g models. That's why i get bothered when people promote ham radios, especially baofengs for emergencies, because they'll be useless in most cases and people who don't know that, will rely on them instead of getting a proper tool for the job. Many of those even have that in their pockets right now (some samsungs and iphone can do satellite communications already). Promoting the "you don't need a licence in emergencies" and then turning to "you'll be breaking the law anyway but who cares" mentality means that people don't learn even the basics (if they did, they'd be able to pass the exam) but still rely on those radios to get help.. and in turn, people will die because of that.
As i said before.. if you have a heart attack in the middle of nowhere, a baofeng won't get you help. If you went with gmrs/frs, you'd test it out and see the limited range and that no one is actually listening out there (unless arranged, and that person is in simplex range), if you get licenced, then you'd do the same, call out cqs into the void until you got bored, but if you do the "just buy one, you don't need licences..." (even if you do need to be licenced), people will be using that radio for the first time during an active emergency and fail in getting help with them. Stop promoting the untrue myth of getting help with a ham radio, instead offer proper tools for the job and people will actually be able to get help.