I remember the 90s when we had to "go" online, when the digital was apart from the analog and we kept online and offline separate. I remember simpler sites, not as many ads, I remember a time before "feeds".
However, for the life of me I can't remember exactly when it started to suck. It might be that I was busy with other things in life, but still it leaves me with an unsettling feeling. Maybe it was around the arrival of home broadband? The end of Orkut (community based social media)? The advent of algorithmic feeds?