For startups, giving a shit has always been a requirement. Once it get removed from requirements, it becomes a "corporation".
It's awfully hard to find people who do give a shit and even harder to interview for it. It doesn't scale with money, which is exactly why but companies don't look for it.
The results don't lie; it's why companies like Google who hire the most expensive people in the world regularly fail to release something like Antigravity in a stable form when people are building these things solo.
Corporations end up buying these startups for massive amounts of money. It works for everyone because the startups are compensated well for giving a shit and corporations just sit on the gold mine making sure the money keeps flowing.
But it's a good point you raise here. I disagree to an extent - AI will give more of a shit than many humans. It's the main reason many people lose their jobs over it.
So it stands to reason that startups will continue to be AI-resistant. There's a lot of hype that you can build "anything". But where are the alternatives to Facebook, Jira, MS Teams, Stack Overflow, Stripe, and all these other proven business models that everyone hates but is forced to use anyway?