We did it before. OKRs and such.
If there's an incentive to hit 99% non-cash rates, the app just does nothing when it would normally crash. A manager decided not to release a refactor that would fix a bug because it would have jeapordize the crash rate right near bonuses.
Efforts like R&D, clean code, and other optimizations are often punished if they don't affect the bonuses.
The QA team suddenly started making tons of tickets. Misaligned padding on top left, misaligned padding on top right, misaligned padding on the icons, colors are a little off. But they failed to catch the bug where it was not possible to enter real addresses because the address box was too short.
In the long run, the project gets 70% month on month growth and then gets deprioritized.