Reminds me of the Godfather and how they called Tom Hagen not a "wartime consigliere". This was at a time when conflicts were starting up again and Vito had just been gunned down. Tim is Tom. Steve was Vito.

When Steve Jobs came back in 1997 Apple was against the ropes and they needed some radical change lest they sink.

But after they stabilized around 2010s then they didn't need radical shakeups but to maintain the good thing they got going. Tim was the man for that. And he did it well.

And yes I get that in this case one is a consigliere and one is the Don but there's similarity here.

I don't own one, but the Apple Watch did very much change the category, defined it even. Vision Pro was a innovative bet, maybe not a great one. Apple Silicon completely changed the game.