> They are very “boring” when it comes to risk

The main problems regular people have when it comes to their phones/macs today isn't that they're boring, it's that the software is buggy and inconsistent, and generally just seems a disservice to the otherwise industry leading hardware.

I'd rather they fix that first than cater to the hardware enthusiasts yearning for some breakthrough new-paradigm design.

Xserve was their big explicit enterprise push. Blades as a whole ended up as something of a niche. Hyperconverged is probably where we've ended up from there for the most part but it's not a big slice of the market.

Apple's big win was that consumer basically became enterprise. There was lots of noise around formal BYOD but in many/most places it just happened whether IT was on-board or not.