Apple has always been a "our way or the highway" brand, we can at least keep in mind that 3 laptop formulas only differenciated by size and thickness won't cut it for everyone on the planet.
Sports motorcycles used to be for people who care about motorcycles. Breakdowns, unsafe, finicky, tuning the carburetor if you went between mountains and sea level. You didn't just get on it and go. You had to know about motorcycles if you were an owner. And each individual model had their individual quirks.
Which option is better?
Glossy screens, crappy keyboards, sharp edges, large weight are all single, terrible choices that one has to accept, manage or tune (there was recently a blog post shared where someone files edges on their MacBook; you constantly need to position yourself so light sources are not pointing at the screen...).
They have their good sides, but I am disagreeing that they are the ultimate laptops when they so clearly aren't.
While I see your point, that's not the reality of mac laptops to my eyes.
The stupidest example: I just want to play Steam games. Will they work on my mac? who knows, probably not.
Other basic stuff: can I 2FA without owning any other Apple device ? What happens if I owned an iPhone but switched to android ? etc.
"it just works" stopped being true for a pretty long time now IMHO.