It's like saying that National Lampoon is still relevant.
https://www.fastcompany.com/91502944/the-onion-most-innovati...
https://www.fastcompany.com/91502944/the-onion-most-innovati...
At least as long as their current customers keep breathing.
You can run a business off inertia/nostalgia for quite a long time.
People are confused about what I said. Success and Relevance are not the same thing. National Lampoon still has a business too, but I doubt that any of you have seen a new movie of theirs since Van Wilder/Repli-Kate came out in 2002.
A million dollars a year for a domain name is quite a lot. And I know what was paid for the sales of some big (in the keyword marketing/leadgen space) domain names...Sale, not lease.
They only reintroduced print editions in 2024 after an 11 year break. Those 65,000 print subscribers are all people who decided they wanted to start paying money for The Onion in the last 2 years.
OTOH, National Lampoon hasn't put out a magazine since 1998 or a film since 2015 (and that was a retrospective on the magazine).
I guess I'd agree that, in absolute terms, The Onion might be less of a cultural force than it was in 2005 (say), but part of that has to be that culture is a lot more long-tailed: music, movies, and TV aren't dominated by a handful of works either.
Those 65,000 subscriptions are all people who subscribed since 2024 when it was relaunched.
It may be nostalgia, but it is not people who forgot that they had a subscription. It's people who signed up to pay money in the last two years.
Because you're saying very confusing things. What does National Lampoon have to do with anything?
You're right! Their own claim is that it's insane they're still around, because they find it hard to match the absurdity of the last 10 years.
