Marketing(or marketers) and I, however, have never gotten along. I can build the product. Writing the "look at me, I made a thing" post has always felt stressful and a little nauseating.
So I built FeralHq.
Feral is an agentic system for generating social media content for brands, but with a very specific goal: make the output actually funny. I built it primarily to solve my own problem of posting content on social media.
And because this is HN, here are the technical specs:
Feral has three main agentic workflows:
1. Brand Context: give it your URL and it crawls the site, builds a structured brand profile, and figures out what you sell, who it’s for, and what kind of content fits.
2. Daily Dose of Humanity(DDH): Our secret sauce. This is the part I’m most excited about. Instead of asking a model to be “creative” from a cold start, DDH gives it a fresh daily dose of human texture: awkwardness, contradiction, petty honesty, quiet resentment, misplaced confidence,humiliations, and all the other stuff that makes people feel recognizably human. You can think of it as a shallow layer of synthetic short-term memory. It’s a dynamic retrieval corpus injected at generation time, not to improve factual recall, but to push the model away from averaged-out internet prose and toward something with more pulse and gusto.
3. Jestor: Our content generation engine! It takes the brand profile and the DDH fuel, then maps those human dynamics back onto the brand’s actual product world.
All three pipelines have a comprehensive generator-critic loop to ensure the content quality is not compromised (this still fails, sometimes).
So there it is! There is still a lot of work to be done, but after spending hundred of dollars tweaking models, and reading thousands of outputs, I think I finally have something I kinda feel like sharing.
You get a 14-day free trial, but if you want more juice, DM me and I’ll add extra credits to your account.
I’d love to make Feral work for you.
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