I would actually be impressed with the administration if they strategically decided to use aliens as a PR move specifically to distract from the topics listed.
IMO the “why” is far simpler, not a complicated ploy to distract people’s attention.
it's not complicated they're just flailing around, why do you think we're in a completely ineffective war with iran that has opposed pretty much all strategic advice
if the press is leaning towards a bad story, they release some other thing... they've been doing it all year