Is that predatory? Maybe, but is it worse for those users than only offering the $1k package they used to? Of course they're trying to get you hooked, pricing at a point to minify budget issues, and recurring year-round to avoid expense approvals. Educational licenses also pretty predatory.
Don't get me wrong, they want your money; as much of it as they can extract. You don't have to play the game if you don't want to.