That’s shared, not unified, it’s partitioned where cpu and gpu copies are managed by driver. Lunar lake (2024) is getting closer but still not as tightly integrated as apple and capped to 32GB only (Apple has up to 512GB). AMD ryzen ai max is closer to Apple but still 3 times slower memory.

I don't think people are crediting Apple with inventing unified memory - I certainly did not. There have been similar systems for decades. What Apple did is popularize this with widely available hardware with GPUs that don't totally suck for inference in combination with RAM that has decent speed at an affordable price. You either had iGPUs which were slow (plus not exactly the fastest DDR memory) but at least sitting on the same die or you had fast dGPUs which had their own limited amount of VRAM. So the choice was between direct memory access but not powerfull or powerfull but strangled by having to go through the PCIE subsystem to access RAM.

The article is talking about one particular optimization that one can implement with Apple Silicon and I at least wasn't aware that it is now possible to do so from WebAssembly - so to completely dismiss it as if it had nothing to do with Apple Silicon is imho not fair.