You have (limited) 100 Coke cans to sell (that you bought for say $1)
There are two large lines being formed for that. One line is offering an average $3 per bottle and another line is offering an average $2 per bottle.
Tell me which line they would throttle/starve even though they make a profit out of it.
Also, when the lines were formed you had no idea of the average price, but now you are getting a clear picture. Would you change your strategy / pricing or stick with your original "give the bottle to everyone for the same initial $1 price"