If they have any surplus of money (or loans) they'll try, so those 9 employees may end up becoming team leads or middle management, trying to start new initiatives to get the 10x expansion (and 100x improvement).
The market isn't anywhere near efficient enough to directly translate productivity improvements into labor reductions. Thankfully, because everything that's nice and hopeful and human lives within the market inefficiency; a fully efficient market would be a hell worse than any writer or preacher ever imagined.