The time is a cost, but at scale any individual target is a pretty minor investment since it's 90%+ automated. Also, these aren't folks that are otherwise highly employable. The opportunity cost to them is also usually very low.
The last attacker I got into a conversation with was interesting. Turns out, he was a 16 year old from Atlanta GA using a toolkit as an affiliate. He claimed he made ~100k/year and used the money on cars and girls. I felt like he was inflating that number to brag. His alternative probably would have been McDonalds, and as a minor if he got caught it would've been probation most likely. I told him to come to the blue team, we pay better.
Anyway I'm curious about the 16yo. Is it that he has special skills, or is it just that minors will do that dirty work for cheaper, given lower consequences and fewer other opportunities?
I was only able to keep him talking for about 20 minutes, so I can only speculate, but he was using off the shelf RaaS tools that he had modified to make more convincing. I actually got him talking by pointing out that a trick he'd done with the spoofed email headers from "coinbase" was clever, so he was definitely skilled for someone so young. He also had done his homework and knew a bit about me.
It's likely he was recruited just because he was too young for prison, but that he was relatively successful because he was clever.